Add subtitles to an online video brings several advantages, as they make your contents accessible to hearing impaired people and increase the odds of your message to be understood by everyone. Let’s look at the search engines topic.

Youtube (Google) can’t understand the information on your video. Since YouTube indexes your subtitles, adding them improves your chances of being seen on the web. The search engines will track the text on your file, so that it can be correctly indexed.  This way, Google will be able to read the transcription and interpret what’s on it and its themes.

Besides, having subtitles on your contents generates traffic to your website and uses can easily find what they are looking for, once your video is more “searchable”.

Another way to improve the user experience is by adding interactive transcripts. These allow users to interact with the video in innovative ways. They can navigate to a specific point on the video by clicking on a word and they can also jump easily to other parts on the video.